Devise is a digital product design consultancy, providing world-class user research, interaction design, visual design and related services.

Elizabeth Bacon

Principal & Founder

Elizabeth is a Director Emeritus of the Interaction Design Association (IxDA) and has been granted multiple patents throughout her career. Following undergrad studies at Stanford University in the early '90s then a Master's degree in design at San Francisco State University, she joined the staff at pioneering firm Cooper. At Cooper she led interaction design consulting engagements in domains including medical devices, enterprise software, online shopping and product concepts like the Cooper Phone. She also supervised consulting teams and helped create the original Cooper U practicum training.

Following Cooper, Liz spent five years leading the user experience design efforts at St. Jude Medical, a Fortune 100 medical device company. Her efforts helped to transform the product development of in-clinic cardiac rhythm management systems to focus on nurses as the primary hands-on user, gaining St. Jude Medical significant market share in the process. In 2007, Liz co-founded Devise LLC with technologist Mike McAulay. They provided agile UX consulting services in the areas of user research, interaction design and software development for a wide variety of clients. After Mike left the company in 2011, Liz worked for a web start-up and then decided to focus exclusively on the healthcare and medical domains. She worked for a spell as a product manager for the west coast's largest hospital chain, applying her talents towards defining and delivering innovative products and services in this vital industry.

In 2012, Liz founded DHealth Corporation, a start-up with its eye on transforming the healthcare landscape. As its primary initial endeavor, DHealth will deliver a provider directory of all sorts of wellness practitioners, and help these wellness specialists better connect with their clients through our friendly digital platform. Our envisioned suite of tools and services will support people in the healthy pursuit of life, liberty and happiness. Let’s devise our own health…design our own healthy world! The opportunities are endless.

In the personal realm, Elizabeth loves high-performance driving her Porsche Cayman S at the track, as well as writing poetry, making art, and spending time with her daughter and loved ones. She's recently rediscovered a love of biking and walking in the woods.